It all starts with an idea...Frustrated with current camo patterns that were available, an idea to "Be the Tree" evolved.

In the fall of 2005, sitting in a tree stand waiting for the perfect buck. Looking across the field he could easily spot his friends in their tree stands and noticed they were easily visible wearing the latest high tech camo patterns available. Andy recalled how over the years he had also observed that every once in a while deer would look up and clearly see him sitting in his stand even though he was wearing camouflage from head to toe with the wind in his favor. For years the myth was that deer don't look up in trees which he learned was not the case. He could not help but wonder why there were no modern tree bark camouflage patterns for people that hunt out of tree stands. And so the seed was planted...

Advantage One:

The most common method of hunting whitetails is from tree stands using bows or guns. Branches and foliage on deciduous trees generally grow out, away from the trunk. This is where our pattern really shines. The tree's natural branches and leaves serve as a three dimensional compliment to our pattern rather than being a one dimensional part of it as with most competitors' clothes. This enables the wearer to merge well with the trees whether at the base or up in a stand. Turkey hunters often use trees to hunt from as well, typically sitting at the base of the tree. Additionally, bear hunting can also be done using tree stands to hunt from, especially when hunting over baits. UltimateCamo's pattern also works well when stalking through woods moving from tree to tree, or even just sitting on the ground.

Advantage Two:

Spring, summer, fall or winter, the natural habitat compliments UltimateCamo's pattern. Since bark does not change colors, UltimateCamo works in every season. With UltimateCamo's pattern you will not need to buy seasonal sets of camouflage clothing to match the continually changing foliage on and around the trees.

Advantage Three:

UltimateCamo chose oak bark for its first pattern. In researching the best bark pattern to use, we looked at the most popular trees used for tree stand hunting and found oak in particular was a commonly used tree and was perfect for our first pattern. When deer season starts around September and October in most states, most hunters know deer head to the oak groves to fatten up on one of their favorite foods, acorn nuts, in preparation for the energy consuming rut. Another reason hunters like to hunt in oak trees is because most oak species do not have branches until the trunk reaches the upper canopy, making it easy to put up tree stands. Oak bark was also selected for UltimateCamo's first bark pattern because oak trees are widespread throughout most of the United States. There are dozens of types of oak trees, fortunately all have similar bark patterns, as do ash, cottonwood, sweet gum, maples, poplar, and several other common deciduous hardwood trees.

Advantage Four:

It was once thought that deer see only in black and white. Scientists have now learned, however, that deer can see colors in yellow and blue sepia tones, or in dichromatic vision. Humans, turkeys and other animals see in trichromatic vision. Our bark pattern is not affected in either situation as our bark pattern in black and white, and in sepia tones blends perfectly with bark as the pattern matches typical bark chip textures where other camouflage patterns do not match a trees natural background texture